We are so excited to share the 2015/16 Lifeway Women Catalog with you! Please thumb through here, and read on to see how we did it.
The Process:
There’s a lot of hustle—our strategists wrangle details on the newest releases and events while the creative team combs through pages of copy and art. There’s a lot of editing, a lot of rearranging, a lot of adding, a lot of taking away.
Our aim is to create a tool that helps you make the best decision for yourself, or your small group, when choosing a study. But we also aim to make something pretty, something you’ll enjoy looking through.
We use Pinterest to gather ideas.
We’re crazy about our graphic designer—she’s certainly follow-worthy on Pinterest. You can follow Leigh Ann here for all manner of inspiration.
We dig through magazines and catalogs. Sometimes Amy’s dog, Jeff, offers his perspective. (It’s always well received.)
We window shop. We peruse bookstores and retail stores for a jolt of inspiration.
And then we put our inspiration to work. While Amy works on copy, Leigh Ann goes back to the drawing board—literally. She illustrates so much of the art you see on our blog. The same is true of our catalog. Take a look:
We ask you. The cover can be the hardest part, but you helped us out this year! Thanks for voting on Facebook and Instagram—you affirmed what we were thinking with your choice!
We hope you like the end result as much as we do. And if you’d like to receive a copy of our 2015/16 Lifeway Women Catalog, email us or call 1.800.458.2772.